Who Should Buy Courses from ClickMinded?
Aspiring digital marketers and anyone else who wants to know more about marketing from a digital aspect should take this course. There is a multitude of concepts involved with digital marketing, and this ClickMinded course will cover many of these elements and teach you how to use them.
What Will You Learn?
The ClickMinded Digital Marketing course is divided into seven mini-courses, including social media marketing, content marketing, email marketing, paid advertising, sales funnels, Google Analytics, and search engine optimization.
Social Media Marketing
Social media marketing uses digital means to generate traffic to a company website, such as text, videos, and photos.
You will learn about different marketing practices, how to implement them in business, and how to use social media advertising to help with audience engagement. You will also learn how to use social media to promote a business and how to share curated links.
Students who attend this course will gain knowledge about consistent brand image, how to track competitors and other essential techniques including measuring success using analytical methods, and how to handle a social media crisis.
Content marketing uses high-quality and well-structured content that engages readers and entices them to make a purchase.
In this section of the course, you will learn how to identify your audience using different personas.
To create an audience persona, you will need to know what motivates your buyer, where they live, their age, gender, education level, and a variety of other factors that will help you adjust your marketing efforts accordingly.
Email marketing is the process of sending a commercial message using email to promote your business.
In this part of the marketing course, you will discover how to personalize your messages and how to divide your subscribers to implement your email marketing practices better. Students will also learn how to send mobile-friendly emails and learn why they are essential.
The course also covers test copy, designs, buttons, and how they affect your marketing performance and how to automate email campaigns and the benefits of this feature.
Paid advertising is as the name suggests. Also known as pay-per-click (PPC) or cost-per-click.
This course will teach you the importance of this type of advertising and a variety of other factors involved in paid advertising, including the cost per impression, brand loyalty, display ads, marketing segmentation, and return on investment (ROI).
Sales funnels are business models that focus on a theoretical customer pathway or journey.
With this course, you’ll learn the importance and impact of sales funnels and how to create your own.
You will also learn about leads, sales, conversions, sales calls, timing, and other factors that affect the sales funnel. Google Analytics is a service powered by Google that specializes in analytics.
Within this course, you’ll learn how to use Google Analytics to track and report site traffic as well as how to increase business efficiency by utilizing this service and avoid common mishaps and pitfalls.
Search Engine Optimization (SEO) is another mini-course offered in this digital marketing course bundle. You will learn the different types of success factors and how to use SEO techniques to generate unique website traffic.
The course will also cover ranking on various search engines and how to read search results.
Why not get your freelance career off to a great start? By enrolling in the ClickMinded Digital Marketing course, you are on your way to achieving greatness in the marketing sector.