Who Should Take This Course?
This digital marketing course is for professionals of varying backgrounds who want to learn more about marketing in the digital world. This nano-degree program from Udacity covers marketing aspects from the fundamentals to measuring and optimizing using Google.
What Will You Learn in the Udacity NanoDegree Course?
The Udacity Digital Marketing course teaches you about content strategy, the fundamentals of marketing, search engine marketing, and display advertising.
Content strategy is what you will use when you’re planning your marketing techniques using different content. You will learn how to organize, structure, develop, and manage content. You will learn how developing a content strategy can help you with your business marketing efforts as well as how and what you should be posting on social media to generate as many leads as possible.
The fundamentals of marketing cover everything you need to know to get started. Once you understand the basic concepts of marketing, you can apply what you learn in real situations. The fundamentals of marketing include the price, product, place, and promotion. You will learn more about these fundamentals and how they relate to marketing. The good news is, these principles will never change, so once you learn the beginner techniques, you will have everything you need to apply your knowledge in different business departments.
Search Engine Marketing
Search engine marketing is one of the most effective ways to grow your business in an increasingly competitive marketplace. You will learn how to increase a website’s visibility on search engines using paid advertising and other techniques. You will learn the difference between SEO and SEM, the importance of keywords, and keyword placement. Other aspects of search engine marketing you will learn about in this course include ad groups and campaigns, landing pages, and ad text.
Display advertising is advertising using different methods across various platforms. In this part of the course, you will learn how to create banners, text, images, video, and audio in different ad formats. You’ll learn more about what display advertising is and how to make efficient displays. Other aspects of digital advertising you will learn are real-time bidding, how to create a simple design, and how to use clear information in your banners.
There are also bonus courses you can take advantage of, such as social media marketing and search engine optimization.
Social Media Marketing Social media marketing uses different platforms for advertising businesses. Students who attend this course will learn how social media marketing works and how it can be used to benefit a company. You will discover different techniques that will help you use the most popular platforms to make your business an ultimate success.
When it comes to search engine optimization, you will learn a variety of methods and techniques that will help you give businesses the results they want without delaying any business processes. Learning about search engine optimization (SEO) gives you the knowledge you need to become a valuable asset to any business. You will learn how to create stellar content that companies need to rank highly on search engines, including Google, Bing, and Yahoo. You will also learn about keyword density and keyword placement.
If you’re wondering if you should further your education in the marketing field, the answer is yes. The Udacity Digital Marketing course helps you grasp a variety of different marketing concepts you can use as you learn them.
It’s always a great time to learn new skills and start a new position or rank higher in a company. Enrolling in this marketing course today sets you on a path to greatness within a company.