Who Should Take the SEMRush Academy Course?
If you want to add to your digital marketing knowledge, this SEMRush Academy course is for you. This course is taught by an industry-leading expert who can explain different concepts, methods, and techniques that will help you when you’re working in a business setting.
What Will You Learn?
In this marketing course, you will learn about different SEO techniques, content marketing, PPC, affiliate marketing, and social media marketing.
SEO techniques are continuously changing, which means you need to stay current on the new methods search engines are using to rank websites and their content. Some methods for SEO will always be beneficial, but others are relatively new and need to customized before they are considered useful for a business.
This course will teach how to make a helpful website for visitors and how to optimize the site for voice search. Voice search is a new and trending feature that many are utilizing to help customers find what they need quickly.
Individuals who choose to take this course will learn how to focus on topics instead of solely on keywords. While keywords are essential, topics play an important role. You will learn how to focus on both to create stellar website contents as well as how and when you should go into detail with your website content and build backlinks.
Content marketing involves creating, publishing, and distributing content for a business’s target audience. With the help of this course, you’ll learn how to create a successful marketing strategy with content to drive customers to websites and get them to make purchases. Students who choose to attend this course manage to produce engaging content that is relevant and consistent to a given topic or niche.
PPC is pay-per-click and often referred to as cost-per-click. This part of the SEMRush course will teach you how to master PPC techniques to generate more traffic to a website. Learn how to create high-quality ad extensions that make potential customers want to access your ad and learn more about the services or products your business has to offer.
Remarketing is a beneficial skill you will learn in the PPC part of the course that will teach you how to retarget your audience and remarket your efforts to generate traffic and change with different trends.
Affiliate Marketing is one form of performance-based marketing you will learn about in this course. This part of the course will teach you about revenue sharing and passive income. You will learn the terms associated with affiliate marketing and the importance of the consumer in this process.
Social Media Marketing
Social Media Marketing is one of the most popular types of marketing. You will learn how to use social media platforms, such as Twitter, Facebook, YouTube, Instagram, to promote different products and services and how to create a marketing plan and implement it within a business to receive desirable results.
Students who enroll in this digital marketing course will discover how to increase website traffic, build conversions, create and improve brand identity, raise brand awareness, and improve audience interaction.
If you’re ready to further your career in the marketing field or want to get started with marketing, the SEMRush Academy course will get you on your way to becoming a marketing expert.